E-commerce Advertising: The Beginner’s Guide To Paid Media
With every passing day, more and more consumers are finding it highly convenient to shop online. This trend has undoubtedly led to unprecedented growth in the eCommerce industry, but on the flip side, it has also brought stiffer competition. Such growing competition leaves eCommerce marketers with no option but to rethink their marketing strategies. One technique that has proved to be highly efficient is online eCommerce advertising.
With an efficient eCommerce advertising strategy, you can reach a larger audience, drive more sales, and increase brand awareness. However, before successfully planning an eCommerce advertising strategy, you must clearly understand the term. This article discusses eCommerce advertising and various eCommerce advertising strategies, such as Facebook ads strategy for eCommerce and Google ads for eCommerce.
So, let’s get started.
What is eCommerce Advertising?
E-Commerce advertising is the method of doing paid online advertisements to raise awareness about products and services. It primarily aims to build brand awareness. The advertiser must pay for impressions, placement, clicks, etc., on third-party platforms such as YouTube, Facebook, and Instagram. This practice enables an entrepreneur to generate new customer acquisition by generating more website traffic. ECommerce advertising not only targets new prospects but also retargets those who have already shown interest.
Top 6 ways of Ecommerce Advertising
The main objective of eCommerce advertising is to help you reach a larger audience. You can now do this better with the help of the following ways of e-commerce advertising.
Google Ads Ecommerce
Since Google is the most used search engine, it’s no wonder that Google Ads tops this eCommerce advertising list. There are mainly three types of Google Ads – Google Shopping Ads, Google Display Ads, and Google Text Ads.
When a user searches for specific products, Google Shopping Ads appear on the top of Search Engine Result Pages(SERPs). These ads contain the name and photo of your product, its price, the name of your store, and other relevant information. These ads are beneficial in converting visitors to buyers and increasing the number of qualified leads to your site.
The following Google ads eCommerce strategy uses Google Text ads. You can see Google Text Ads while doing a Google search and can use Google Text ads to promote your brand, products, or messages. These ads also appear on Google Display Network (GDN), designed to help you reach out to the right audience. Google Text Ads are highly effective and ensure maximum ad reach.
Another Google ads eCommerce strategy is using Google Display Ads which include images that appear on web pages in the GDN instead of on SERPs. These visually appealing ads facilitate brand awareness.
The most significant advantage of joining hands with podcasters is that a large audience already supports them. Hence, you can tap into an already-built audience rather than build trust from scratch and get the podcaster to recommend your products/services.
You also do not need to write content for your products since the podcaster would do this job on your behalf. The price you need to pay to a podcaster would depend on the size of their audience, the number of downloads, and several other factors.
Facebook Ads For Ecommerce
For marketers today, Facebook is considered the primary content distribution channel. Now let’s look at some of the types of Facebook ads for eCommerce advertising, which are as follows:
Nowadays, we are most of the time glued to our phones, holding them vertically 90% of the time. Story ads have been designed to seamlessly fit a complete mobile screen, thus allowing users to enjoy video or photo advertisements with use. It is an excellent Facebook Ads strategy for eCommerce.
Read Also – Small Business Email Marketing Strategies
One of the best and simplest eCommerce Facebook ads strategy is advertising on Facebook with the help of images. Make sure to make your pictures 1080p×1080p so that the photos don’t get cropped. Make sure to use colors other than blue and white so that your ad stands out from the Facebook newsfeed.
There is no doubt that video ads are more engaging than static ads. Although Facebook allows you to upload a video having a maximum length of 241 minutes, it is better to keep your videos short and crisp so that your customers don’t get bored. If used correctly, Facebook video ads can prove to be an effective eCommerce Facebook ads strategy.
According to Facebook reports, since the introduction of the Carousel ads features, advertisers have witnessed a 30-50% lower price per conversion and a 20-30% lower rate per click compared to single-image click Ads. Hence, if you are running short on budget, Carousel ads will be the best Facebook ads for an eCommerce advertising strategy.
If your products/services can be best told with the help of videos, investing your money in YouTube paid ads is a great place to advertise your products and thus reach out to your target audience. As most of you know, YouTube is the world’s 2nd largest search engine.
Ecommerce Advertising With Snapchat
Just like Instagram and Facebook, Snapchat also helps you in eCommerce advertising. Over 203 million people use Snapchat. Snapchat’s interactive ads use augmented reality(AR) to engage the audience better by allowing them to okay and interact with the ad and also forward it to their Snapchat friends.
You can appear in Snapchat’s commercial ads, which are of two types – Standard and extended plays. Snapchat’s filter ads are also very helpful in promoting brand awareness and engagement.
Ecommerce Advertising With Gmail
The interactive Gmail ads appear in your mail inbox’s “Social” and “Promotions” tabs. These ads enable you to reach out to your customers in a more personalized manner and also allow you to include videos, images, or embedded forms to promote customer engagement.
Since Gmail ads are mobile-first, you are recommended to use them for targeting users who actively use mobile devices.
With over 3 billion internet users, the web is the largest platform to promote and market your products and services.
This clearly explains the growing popularity of eCommerce advertising techniques. Various eCommerce ad platforms enable you to advertise your products and reach a larger audience. Shopivana is a handy website builder that offers integrated social media-sharing features. You can use these features to promote your products and services. However, you must have a carefully planned eCommerce advertising strategy for your business to succeed.
The above eCommerce advertising techniques can transform your business. You can mix and match the various eCommerce advertising strategies mentioned above according to your business needs. The techniques discussed above have proven to be successful e-Commerce advertising methods. Hence, If you have not yet planned your eCommerce advertising strategy, it’s time to do it; otherwise, you will lose out.