Traditionally, developing a company website required multiple resources, making it somewhat luxurious. Cut to today; creating a website for your business is only a matter of some hours. Furthermore, creating a website for your business is of prime importance and for all the right reasons.
For starters, it is the face of your company, helping you establish an online presence. In fact, reports suggest that 18% of global retail sales take place online. Furthermore, 86% of customers report checking a business online before they make a purchase, and 76% of customers report checking a company’s website before heading to their physical store.
So if you don’t want to miss out on driving traffic to your store, increasing your customer base, and boosting your sales, keep reading till the end.
This blog will walk you through all you need to know about a website – how to create it and the benefits of having a website.
Why Should You Build A Company Website?
Following are some reasons why you should invest in creating a website for your business –
- Helps you establish an online presence
- Accessible to your customers 24/7, even on holidays, helping you earn money even when resting.
- Improves your credibility as a company since your audience can read more about you and your history on the website.
- Quick and accessible medium for exchanging information with your audience. You can post about ongoing discounts, job openings, product-centered blogs, and more.
- Removes the need for a brick-and-mortar store for small businesses, cutting on significant expenses like store rent and salaries of employees.
- Allows you to break through geographical barriers and scale your business effortlessly.
- Detailed insight into customer behavior for improving your services.
- In-built marketing tools to help you advertise and reach a broader target audience.
- Gives you an easy way to handle typical customer queries by answering FAQs.
Read Also – 13 Reasons Why Small Business Needs A Website
Creating A Company Website: Step-By-Step Process
Website creation may sound like a tedious and daunting task. But, in reality, it is not if done right. In fact, you can also create a business website for free or at minimal charges but still get all the benefits. Here’s how –
Step 1: Get The Base Ready
Start by doing some research and studying how your competitor’s websites look and feel. See what web pages they have added. Next, check their content and website design.
Simultaneously, list what you want to share on your website. Determine the primary purpose of your website and create a mental layout accordingly. Also, decide how you want your website to look and feel. Do you want to give it a minimalist vibe or a modern look? This will depend on the industry niche you belong to. Additionally, decide your budget. How much do you want to spend on website creation?
Step 2: Choose A Website Builder
The information gathered in the previous step will help you move past step 2. Depending on how you want your website to look and what you need it to do, choose a website builder.
If you need an eCommerce website, it’s best to focus on the best eCommerce website builders for their features. Whereas if you want your website to be content-heavy, look for websites with a robust content management system and a user-friendly editor.
Shopivana is one of the ideal website builders you can use. It is a no-code platform that helps you build static and dynamic websites. It even supports eCommerce stores and offers 150+ shop settings to manage your online store effectively. Furthermore, it provides you with pre-designed templates, making it easier to design a website.
Step 3: Domain Name And Hosting
Once you choose a website builder and select your preferred plan for building your website, it’s time to get a domain name.
Now, when you sign up for a premium plan with some website builders, you get a free domain name for a year. In that case, you can select your domain when setting up your account. Or you may choose to get your own domain name to avoid the hassle of transferring your domain if you need to change your website builder for some reason.
Since most website builders offer hosting as a part of their plan, hosting is not a problem. However, if you choose WordPress.org, you will have to search for a hosting provider.
Read Also – Most Successful Website Ideas To Make Money
Step 4: Decide Your Website’s Theme
Keep the information from step 1 handy here. What are you attempting with your company website? What about your company are you attempting to emphasize? Then decide on a theme that fits your company’s requirements.
You can alter your templates in many builders, including the color, layout, and typeface. But things will move along more quickly the less you have to change. Choose a theme that, as much as possible, reflects your preferences. Whatever type of business website you’re building, look for a neat, contemporary, readable, and appealing theme. Studies suggest that 97% of people rely on website design when making purchases. So don’t rush through this step.
Step 5: Add Content
Add all the content you thought about in step 1. Remember to keep it clear, concise, and reader-friendly. Also, add relevant images and videos to keep the readers hooked. Make sure there is enough contrast between the color of the background and the color of the text. Also, split long paragraphs to make them readable. Don’t forget to add important details like CTA and contact number. Before you know it, your website will take shape.
Step 6: Optimize
The goal of a website is to help your audience find you. It will be a waste of all your resources if it does not do that. So how do you ensure that your website ranks at the top of the searches? By optimizing your content as per digital marketing practices.
SEO, or search engine optimization, makes it possible for your website to be found on relevant Google searches. So, make sure your website is using the right keywords. You might also want to write compelling meta descriptions, produce an XML sitemap, or incorporate schema into your pages. Since different website builders have different SEO capabilities, make sure you take SEO into consideration while comparing different builders.
Step 7: Go Live And Keep Updating
Voila! Your website is now good to go live! Start marketing it and directing customers towards it. And while you are at that, don’t forget to keep updating it if you ever change your email, address, phone number, or other important detail.
Still feeling that website creation is tedious? Don’t. Website builders like Shopivana make the entire website creation simple – from designing to uploading content, going live, and making changes. Furthermore, they offer support to help you build a website. So if you want to make the most of technology and digitization, the website for your business is the first and most important step. Take it now!