How to Start a Pool Cleaning Business

Starting a pool cleaning business or a pool cleaning company is simple when you know what the process requires. While it is similar to starting any service business like maintenance, or plumbing, understanding what makes it unique will set you up for a smooth start.

A pool cleaning business generally requires the cleaners to visit the client’s house to adjust the chemical level and maintain the pool’s pipes and filter. It’s crucial to know if there are legal requirements for pool cleaners in the areas where you expect to start the business. Knowing environment-friendly products like chlorine alternatives can be a plus, and it helps you set your pool cleaning company apart from others. Though creating a pool cleaning business can be a fun and exciting career option, you should consider these steps to increase your chances of success.

7 Steps To Start A Pool Cleaning Business

Step 1: Study The Pool Cleaning Business

Cleaning a pool is not just scrubbing the sides of the pool. Whether someone is cleaning the pool for business or homeowners, they must know how to clean it properly. There are three aspects to consider when starting a pool cleaning business, as mentioned below:


Usually, people learn to clean pools by working with professional pool cleaners. It would be best if you know the essential electrical and plumbing work required. The training will help you with the daily problems you will face in the Pool Service Business.

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Knowledge Of The Chemicals

You should know the basic chemicals used in cleaning the pool and how to maintain the ph level of the pool. Pool disinfectants are most effective when the pH of the water is between 7.2 and 7.8. Still, sodium bicarbonate has a more significant effect on the overall alkalinity of the water than on the pH. Another group of compounds is added to maintain this pH range and shift the balance between hydrochloric acid and hypochlorite ions towards acid, an excellent disinfectant.

Muriatic acid, a commonly used chemical, is the ancient name for hydrochloric acid, sulfuric acid, carbon dioxide, sodium bisulfate, and sodium carbonate.


Generally, storm season is crucial for the pool cleaning business as there is waste and leaves which can ruin the pool surface or the equipment. As the pool cleaning business is seasonal, you will be busier in the summer season, so you have to manage the timing and schedule accordingly.

Step 2: Get Your Business Systemized

You first have to consider whether you want to do the business solo or with a team. If you are willing to do it on your own, start preparing for long working hours in the sun.

After that, decide whether you want to clean the commercial or private pool. Commercial pools will require some licenses and paperwork, and as commercial pools are used more, they may require more maintenance, but they earn you more money.

Once you have decided which pool you will clean, you can choose your Pool Service Business structure, that is, whether you want to start an LLC or be a sole owner, and plan accordingly.

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Step 3: Figure Out Your Funds

You have to plan for the insurance and business licenses. Purchase the equipment while keeping in mind their depreciation cost. You may also need a vehicle to commute between different homes. It would be best if you thought about the price you will charge the customer.

Figure out your accounting and make a separate bank account for your Pool Cleaning Business Profit. To understand your company’s financial performance, it is essential to have an overview of all your expenses and income. Your annual tax return will be significantly easier if you keep accurate and detailed records.

Step 4: Safeguarding Your Business

Inquire about the certificate required for pool licensing and get your pool cleaning business insurance. Research the government licensing requirements for a Pool Service Business in your state and county. In California, you must be 18 years old and have worked for at least four years.

In 2019, a license cost $180 for two years and a one-time fee of $300. You don’t need a contractor’s license to start a pool cleaning business, but having one is better in the long run.

In most states, you must have a contractor’s license if you plan to perform pool repairs that cost more than $500.

Step 5: Market The Pool Cleaning Business

Research your local competitors, who are doing the same business, and try to provide better services than them. Try to choose a unique business name that will attract more customers. You can also try digital marketing services to adverse your business, like using a website builder which provides customized templates and fast service. Partnering with pool builders can also expand your pool service business to get new customers.

Digital marketing is something you will want to do after you do local advertising. Invite family and friends to like your new pool cleaning business on social media. To reach new customers, remove ads from Facebook and Instagram, and then work to build a following by posting engaging content. You can also offer special discounts to these followers as a reward.

Step 6: Develop A Customer Care Service Platform

First, start with essential services like arriving on time and cleaning the surroundings before leaving the place. Educate the customer about the pool maintenance and personalized services you provide.

One of the best ways to keep your work and private life separate is to set up your business phone and customer care. One of the many advantages is that it makes it easier for potential customers to find and contact you, adds legitimacy to your business, and helps you automate it.

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Step 7: Aim To Grow Your Pool Cleaning Business

Start expanding your business, and try to hire more employees. Recruit those who will balance your skills and take the company to greater heights. Create your company name and logo based on it. Promote your business by using your logo on business cards, flyers, car decals, and other promotional materials.

Distribute leaflets in your nearby areas, place advertisements in newspapers, visit accommodations, inns, and high-rise buildings, and suggest giving them an introductory rate.


While starting a new business is an exciting endeavor, it will require a lot of research and effort to ensure its success. Consider hiring freelance talent to make your dream of offering pool cleaning services a reality.

In today’s tech-savvy world, a good business website also becomes a prerequisite for starting your business. It not only helps in better consumer interaction but also in creating high revenue. Shopivana is one of the best website builders, which allows you to curate your website easily and quickly without any coding knowledge. The platform also comes with built-in templates that allow you to create a customized website. Moreover, you can create a mobile-friendly and SEO-optimized website.