How To Start An Online Boutique A Beginner’s Guide

Due to several reasons, online shopping and online clothing boutiques have surpassed conventional shopping. Myntra, Amazon, and many other applications alleviate the bother of buying. People may browse millions of outfits on their app and purchase any of the products, such as clothing, shoes, accessories, etc. According to IBEF, the Indian eCommerce sector is likely to reach 111.40 billion dollars by 2025 at a compound annual growth rate of 19.24%. Moreover, the primary drivers of this incremental growth will be fashion, apparel, and grocery. Thus, it’s the most significant moment to launch online dress boutiques or trendy online boutiques. So, why wait for more when you make your dream come true!!

10 Steps For Starting An Online Boutique

Step 1: Choose A Product Niche To Sell In

Before entering the market, decide which industry you want to deal in. Try to indulge in your area of interest to increase creativity and make a unique product for the customers.

Read More:- How Much Does It Cost to Build an E-Commerce Website

Furthermore, look for specific categories or subcategories inside more significant category types. The following are some of the product niches you can explore–

  • Clothes
  • Accessories
  • Beauty

Next, conduct market research and create a buyer persona.See what other best online dress boutiques are selling. When you have decided on a specific online boutique market section, you will be able to target the right audience to scale your business. Moreover, keep in mind that filling your store immediately with basic things is not a wise idea.

Step 2: Choose Your Ecommerce Model

There are five distinct B2C business models in the realm of online retail: direct sales, online intermediaries, advertising, communities, and paid memberships. One of the most typical business types is direct sales. It’s the practice of purchasing goods from merchants over the Internet.

Thus, the next step is to make a fully-fledged business model to run your company systematically. If done correctly, it will drive you to consider every aspect of your organization.

Step 3: Choose A Name For Your Online Boutique

Your company’s name ought to convey the spirit of your brand. Ensure that your audience finds it to be exciting and quickly remembers the name. You may also request feedback from reliable individuals if needed.

Check the name’s availability once chosen. You may search many websites, including the government’s portal. Check domain availability for a brand website. GoDaddy and other websites verify domain availability.

Moreover, after buying a domain, you need to find an eCommerce website builder like Shopivana that can help you to make your dream come true!! Since Shopivana’s ecommerce managed plan includes a domain, it simplifies the process of acquiring one.

Step 4: Decide Where Will You Source Your Products From

“Product sourcing” is the method by which a business gets goods to sell. You can look online for retailers, wholesalers, designers, and other sellers of goods that can be moved to find things that will sell well in your virtual shop.

The locations from which you source your items will also impact the operation of your business. The following are some standard models for online boutiques –

  1. Reselling from a wholesaler – You purchase products from a wholesaler and resell them at a marked-up price.
  2. Being a manufacturer of the product – You make the product yourself and sell it to customers directly.
  3. Directly dealing with the manufacturer – You design your product, then get a third party to produce it for you.

Here are some specific places to source local suppliers or manufacturers–

  • Search in local markets, or visit trade shows, networking events, and exhibitions.
  • Look up local producers on Google and Yelp.

When feasible, meet numerous prospects in person. If they’re abroad, organize a video chat and request samples. To quality-check things, you must handle them in your hands.

Step 5: Price Your Products

Many beginners like to start with the simplest method of cost-based pricing. This is where you quite simply set a price that’s based on your unit costs, with your profit margin put on top. However, you must also consider other factors, such as competitors’ prices.

Initially, you may try to keep margins low to attract customers while maintaining the quality of the product. Once you have a solid consumer base, you may then decide whether or not to increase the price.

It is essential to remember that even when they are not physically present, online sellers must nonetheless fulfill their obligations to collect and remit sales tax. A good eCommerce platform like Shopivana will manage this for you

Step 6: Decide How You’ll Ship Your Product

Customers these days have high expectations, and nothing drives them crazier than when they have to pay more for shipping or have to wait a long time for it.

When choosing a shipping provider, don’t just consider their prices, check how fast and securely they can deliver.

Most people use Bluedart, FedEx, and DTDC, but you can also use ShipStation. Some eCommerce systems like Shopivana simplify shipping through their interface.

Step 7: Register Your Business

Legal shenanigans are next. If you’re happy using your own name, no paperwork is needed.

Check to see if your company needs any other permits or licenses. Check the government website or talk to a lawyer at your company about your plan. Once your business is registered, you can start the operations.

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Step 8: Start Building Your Online Boutique Brand

Some of the best online boutiques prefer to sell on existing sites such as Instagram or Facebook that are already popular. But there is a significant catch: To use their service, you have to follow their rules and pay a fee. Also, if they change their algorithms or if their website goes down, this could hurt your e-commerce site as well.

However, if you appreciate being your boss, create an online store.

Successful online stores have different identities. Strong branding helps you stand out. Choose a brand aesthetic. Think about how you want your brand to appear. Modern, Dreamy, Edgy, or Luxurious?

Also, remember that your brand’s aesthetic will determine your product offerings and how you promote them. And thus, the color scheme, the logo, and the tone of text on your website should all mesh well together.

The process to set up your store conveniently is due to a website builder like Shopivana. It’s an online website creator that may help your company expand its digital presence and strengthen its brand in the modern marketplace.

Step 9: Launch And Market Your Online Boutique

You are at the point when you are ready to showcase your online boutique brand to the targeted audience. Make sure you have accounts on the various social media platforms and link them to Google Analytics. This will help you to understand your customer’s needs, and according to that data, you can make necessary amendments.


Hoping this blog will be helpful and motivating and that you’re now ready to start your online boutique. You can use a free website builder (for 30 days) like Shopivana to set up an online store. This website-building platform helps your business grow online & build brand value in this digital age.