How to Make a Mobile Friendly Website in 2023?

Mobile phones are indispensable in our daily lives. In the second quarter of 2022, mobile platforms will account for almost 59% of all web traffic—more than half of all web traffic worldwide! Given the growing popularity of mobile devices, designers and ecommerce website builders must prioritize providing a flawless website UX on mobile devices. This blog addresses these critical issues by outlining effective methods to make a mobile-friendly website. How to Make a Mobile Friendly Website which will be appealing to your users? Let’s dive in!

What Does it Mean to be Mobile Friendly and Its Importance?

When we say mobile-friendly website,” we mean that it will display a different “version” to visitors who access it via a mobile device to improve their experience.

There are several ways to accomplish this:

  • Responsive Design: If you browse the internet on a mobile device or tablet, the design of your website will adapt to the screen size regardless of how much you change the size of your desktop tab.
  • Dynamic Serving: Depending on the device they are viewing the site from, users have presented a separate, purpose-built version of the website using dynamic serving.
  • A Mobile App: In some circumstances, having a separate app for your mobile audience makes the most sense.

Now, let’s find out why it is essential to have a mobile-friendly website.

To put it simply, a mobile-friendly site is one that is simple to use and browse on a mobile device like a smartphone. Many websites are responsive and automatically reorganize when viewed on a mobile device.

Responsive websites are taking the world by storm. The growing usage of mobile devices for shopping and other eCommerce activities only makes it more evident. The best mobile friendly websites will help you increase the time visitors spend on your eCommerce website. These can also help you improve your rankings in search engines.

How Can You Make Your Website Mobile Friendly?

There are a lot of things you can do to make your website responsive. Here are some steps for creating a user- and search-engine-friendly mobile website.

Reduce Mobile Loading Times

For mobile users, your website must load rapidly. According to one of the studies cited in Google’s blog post, mobile users only pay attention to screens for 4 to 8 seconds at a time on average. If your website takes too long to load, you’re losing a lot of visitors.

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Google will Scan Everything

If mobile-first indexing has been implemented, ensure your website’s mobile version has the same content as the desktop version. This contains crucial website coding elements like Javascript, CSS, pictures, and others.

As you are undoubtedly aware, search engines index and rank websites based on their mobile versions. As a result, if any of your content is restricted on mobile, Google will not see it, and it will not be indexed.

Install a Responsive Layout

A responsive website can adjust its size to fit the device used to view it. As a result, when the website adapts to different screen widths, there are no rendering issues. Because the website realigns its appearance appropriately, a mobile friendly website design benefits both desktop and mobile devices.

A mobile responsive design increases a website’s SEO value because Google prefers to index and rank mobile-friendly websites. Including a responsive design can significantly improve a website’s ranking in Google searches.

Improve Your Mobile Website’s UI and UX

The user experience on mobile websites differs significantly from that on desktop.

The screen is frequently smaller, and browsing is usually done in portrait mode. Even though responsive design addresses many of these factors, having a responsive site is not always enough for mobile UI optimization.

Make the Button Sizes Suitable for Mobile Devices

Make your buttons larger so users can easily navigate while moving or on the go. Because using a smaller button increases the likelihood of missing a target more than an adjacent button. As a result, smaller buttons take up more space than more extensive controls.

Make Use of Schema Markup

A group of HTML tags known as schema markup helps your users to understand your material. Tags allow you to mark information on your website by choosing from hundreds of options (phone numbers, working hours, recipe cooking times, product prices, etc.).

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Insert the Viewport Meta Tag

Developers can manage the viewport’s width and scale by incorporating the Meta element to ensure that the website is sized correctly on all platforms. The viewport meta element instructs the browser to adjust the web page width based on the size of the device used to view it.

Regular Mobile Testing

Because getting people to use your app is your primary goal, mobile testing is essential. This is impossible to achieve if your app is broken. As a result, it is critical to test your mobile app regularly. In this highly competitive market, these types of apps are everywhere. So devise a method for creating a high-quality, scalable, and user-friendly application.

Make Information More Accessible

By including a search bar on your website, you can do this. Owners of businesses can anticipate what their website’s visitors and potential clients will look up. You then use those to add the most beneficial material to your websites (videos, photos, blogs, pages, etc.).

Viewers can quickly find what they’re looking for using search bars. This accomplishes two critical goals. It firstly pleases your prospective customers because they promptly locate what they are looking for. Users will stay on your website longer, using the search box, exploring a few pages, and looking over the results.

As a result, customers are more likely to return to your website the next time they require a service in your field. Second, you’ve given them an excellent client experience, which should be your top priority!

Avoid Pop-Up and Text-Blocking Advertisements

Use pop-ups and text-blocking advertisements sparingly on your company website because they will significantly increase bounce rates. Even if your primary goal for using pop-ups is to generate leads, people frequently leave the site because of these advertisements, costing you potential customers.

If you break up their sessions, you’ll lose them faster. Because of its spammy nature, your customer’s trust will dwindle.


It is essential to create top mobile-friendly websites, but they must also provide a flawless user experience on any device, browser, and operating system combination. You will see results quickly if you follow all of the best practices outlined in this blog.

Additionally, your choice of a reputable website builder will determine how to make the website mobile friendly. Choosing the best platform for you may be difficult with many available options. However, when looking for a B2B ecommerce website builder, Shopivana may be the best option for you.