What Is Ecommerce Automation? – A Complete Guide

An eCommerce automation business comes with responsibilities and complexities. Managing various activities like marketing, communications, shipping, accounting, and follow-ups while catering to the customers is challenging. Moreover, you may unknowingly overlook critical tasks due to repetitive operations like customer service, sales reporting, etc.

So, is there a way to manage time without compromising day-to-day activities? The answer is eCommerce automation! This article will help you understand eCommerce automation and methods to incorporate automation in eCommerce!

What Do You Mean By Ecommerce Automation?

eCommerce automation means using tools and software to reduce human efforts on day-to-day manual tasks. It converts many redundant activities into self-fulfilling and automated tasks and simplifies seemingly intricate and complex processes. Automation in eCommerce helps finish tasks like sales campaigns, marketing on social media, entering customer data, etc., without any manual labor.

For example, you have recently started your eCommerce business. Your employees handle service and shipping queries of customers while you look over the technical side. Now, you would use multiple systems to assess disparate issues and decide which request needs an immediate answer. You must review each ticket and send messages to avoid upsetting your customers. As a result, you waste precious time on mundane tasks instead of investing it in more urgent issues. And that is where eCommerce Automation comes in as a savior!

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8 Ways To Automate Your Ecommerce Business

Here are some brilliant ways to automate your eCommerce business and streamline your operations:

Customer Experience And Support

You must understand that your business begins and ends with a buyer, regardless of what you may believe. Improving interactions and relationships with consumers is a path to gaining loyal customers. You can enhance the CX (Customer Experience) by automating several activities like

  • Tracking and rewarding the loyal customers
  • Syncing customers to an email list
  • Gathering feedback after a purchase

Using the optimal automation tools, you can establish a better and healthy customer experience and offer excellent service.


Do you know a salesperson spends only 23% of their time actively selling, that is, 10.3 hours per week? Unsurprisingly, most of their time goes into creating sales reports, paperwork, etc. Now, think about how much you can gain if you get a few more hours for selling. Automating some selling tasks will make your life easier,

  • Timely completion of follow-ups without a hitch.
  • Tracking calls to avoid missteps and loss.
  • Entering new prospects’ details, scheduling sales calls, and allocating calls to sales agents.

Purchase Order

Placing purchase orders may seem like a complex and dull task. You order inventory from vendors or suppliers. However, you realize you need more stock. Then, you again raise a purchase order and make arrangements for delivery. You can quickly go through this entire process with only a few clicks. Shopivana, a well-known premium service provider, helps automate your business to facilitate your online growth.

  • You can raise purchase orders contingent on the incoming sales with automation.
  • When the stock is less, your automated eCommerce business generates orders without requiring human interference.

Fraudulent Orders

Running a business is exhausting; so many activities to finish before the day ceases and so little time. Therefore, you should step back and evaluate your current operations. Locate the bottlenecks present in your daily workflow that drop your productivity. One of the primary problems is detecting fraudulent and scam orders, and you can smooth down this issue by using eCommerce marketing automation.

  • Create a tagging system for risky orders.
  • Forward the identified high-risk orders to the internal system you presently use.
  • Cross-check the orders and mark them as fraud to stop their processing.

Supplier Onboarding

Changing or switching to a new vendor or supplier causes a lot of disruption. You have to share information and relevant data, like payment and tax details, with whom you will be working from now. And it all asks for a lot of time. However, time is finite and a valuable asset in the corporate world. An eCommerce automation software comes with a time-saving supplier portal. It will aid you in giving your undivided attention to paramount chores and reduce the burden by,

  • Sharing and receiving pertinent details with a web-based interface.
  • Establishing a quicker, more reliable, and error-free platform to streamline the process.

Order Management

Order management is a lengthy process. It comprises how you track and advance orders from start to finish. It overlaps with customer service, project management, and other areas. You can reduce human work by using efficient software to self-fulfill various business processes. You can get multiple tasks done in the blink of an eye. Some are mentioned below:

  • Printing shipping labels, creating tracking numbers for delivery, and marking orders as dispatched
  • Sending reminders to reorder to customers and avail of continued marketing by staying in touch with them after delivery
  • Transmitting personalized emails and messages to internet users when they abandon their cart on your website to bring them back

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Inventory Management

Inventory management is an integral part of eCommerce, and tracking and managing stocks precisely can make a substantial difference. Overstock means you are wasting your warehouse space, and if you understock, you fail to fulfill the orders. However, managing inventory takes a lot of time, attention, and patience, and an automated eCommerce business will make this procedure flow like a breeze.

Automation in eCommerce will be of great help when managing inventory. The eCommerce automation software will allocate stock whenever you receive an order and tag it as “Ready for dispatch.”

  • It will log the stock removal once an order is delivered.
  • It will record new and accurate inventory volume in your system.


Marketing is an indispensable part of a business. How you market and advertise your products and services matters a lot. People research and go through various consideration phases before they conclude whether the product is worth purchasing. You can use social media platforms to showcase your products and employ an eCommerce marketing automation process to save time.

  • Schedule your posts on Facebook, Twitter, and Instagram using efficient tools like Shopivana applications.
  • Mail the new and latest offers, discount rates, or gift cards to your loyal customers in time.

Why Use Shopivana?

There is no need to overburden yourself with daily and small yet essential tasks. From setting up an eStore to automating it, Shopivana covers it all.

Shopivana’s tailor-made software accompanies various features to free you from performing the same old day-to-day activities. For instance,

  • Pre-built APIs and connections to link your existing platform to outside parties.
  • Beginner-friendly dashboard and analytics to help you make smart decisions.
  • Accurate and real-time updates.
  • 24×7 customer support to resolve any issue you encounter.


eCommerce automation is an impeccable way to streamline your business and helps save time so you can focus on activities that require instant attention. You must use more than the traditional ways and expect growth in your venture, and it is crucial to assimilate diligent strategies if you desire to survive in a cutthroat market.